Balis, Janet. ‘Brand Marketing through the Coronavirus Crisis’. Harvard Business Review, https://hbr.org/2020/04/brand-marketing-through-the-coronavirus-crisis.
Bennett, Roger C., and Robert G. Cooper. ‘Beyond the Marketing Concept’. Business Horizons, vol. 22, no. 3, 1979, pp. 76–83, https://doi.org/10.1016/0007-6813(79)90088-0.
Brennan, Ross, and Robin Croft. ‘The Use of Social Media in B2B Marketing and Branding: An Exploratory Study’. Part of Journal of Customer Behaviour, vol. 11, no. 2, 2012, pp. 101–15, https://doi.org/10.1362/147539212X13420906144552.
Cachon, Gérard P., and Robert Swinney. ‘The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior’. Management Science, vol. 57, no. 4, 2011, pp. 778–95, https://doi.org/10.1287/mnsc.1100.1303.
Choo, Chun Wei. ‘The Art of Scanning the Environment’. Part of Bulletin of the American Society for Information Science and Technology, vol. 25, no. 3, 2005, pp. 21–24, https://doi.org/https://doi.org/10.1002/bult.117.
Day, George S. ‘The Capabilities of Market-Driven Organizations.’ Journal of Marketing, vol. 58, no. 4, 1994, pp. 37–52, https://doi.org/10.1177/002224299405800404.
Evans, Martin. ‘MARKETING INTELLIGENCE: SCANNING THE MARKETING ENVIRONMENT’. Part of Marketing Intelligence & Planning, vol. 6, no. 3, 1988, pp. 21–29, https://doi.org/https://doi.org/10.1108/eb045773.
Evans, Nathaniel J. Evans, Joe Phua, Jay Lim &. Hyoyeun Jun, et al. ‘Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent’. Journal of Interactive Advertising, vol. 17, no. 2, 2017, pp. 138–49, https://www.tandfonline.com/doi/full/10.1080/15252019.2017.1366885?needAccess=true.
Gary Warnaby, Dominic Medway. What about the ‘Place’ in Place Marketing? vol. 13, 25 AD, pp. 345–63, https://journals.sagepub.com/doi/10.1177/1470593113492992.
Gourville, John, and Dilip Soman. ‘Pricing and the Psychology of Consumption.’ Harvard Business Review, vol. 80, no. 9, 2002, pp. 90–96, https://birmingham-primo.hosted.exlibrisgroup.com/primo-explore/fulldisplay?docid=TN_buh_7269422&context=Ebsco&vid=44BIR_VU1&lang=en_US&search_scope=CSCOP_44BIR_DEEP&adaptor=44BIR_Ebsco_1&tab=local&query=any,contains,Pricing%20and%20the%20Psychology%20of%20Consumption,%20soman&offset=0.
Hameling, Colleen. M., et al. ‘Creating Effective Online Customer Experiences’. Journal of Marketing, 83(2), pp. 98–119, https://journals.sagepub.com/doi/full/10.1177/0022242918809930.
Hinterhuber, Andreas, and Stephan LIozu. Is It Time to Rethink Your Pricing Strategy. 2012, https://sloanreview.mit.edu/article/is-it-time-to-rethink-your-pricing-strategy/.
Jaworski, Bernard, et al. ‘Market-Driven Versus Driving Markets’. Journal of the Academy of Marketing Science, vol. 28, 2000, pp. 45–54, https://doi.org/10.1177/0092070300281005.
Kachouie, Reza, et al. ‘Dynamic Marketing Capabilities View on Creating Market Change’. European Journal of Marketing, vol. 52, nos 5–6, 2018, pp. 1007–36, https://research.monash.edu/en/publications/dynamic-marketing-capabilities-view-on-creating-market-change.
Kamleitner, Bernadette, et al. ‘A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products’. Journal of Marketing, vol. 83, no. 6, 2019, pp. 76–92, https://journals.sagepub.com/doi/full/10.1177/0022242919872156.
Kotler, Philip, et al. Principles of Marketing. Nineteenth edition, Pearson, 2023, https://bc.vitalsource.com/tenants/university_of_birmingham_saml/saml_auth/books/9781292449333.
Kumar, Nirmalya, et al. ‘“From Market Driven to Market Driving”, European Management Journal’. European Management Journal, vol. 18, no. 2, 2000, pp. 129–42, https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=6195&context=lkcsb_research.
Kumar, V., et al. ‘Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?’ Journal of Marketing, vol. 75, no. 1, 2011, pp. 16–30, https://journals.sagepub.com/doi/full/10.1509/jm.75.1.16.
Levitt, Theordore. Marketing Myopia. Harvard Business Review Press, 2008, http://www.vlebooks.com/vleweb/product/openreader?id=Birmingham&isbn=9781633690585.
LIm, Leon Gim, et al. ‘Customer Satisfaction and Its Impact on the Future Costs of Selling’. Journal of Marketing, vol. 84, no. 4, 2020, pp. 23–44, https://journals.sagepub.com/doi/full/10.1177/0022242920923307.
Michaelidou, Nina, et al. ‘Usage, Barriers and Measurement of Social Media Marketing: An Exploratory Investigation of Small and Medium B2B Brands’. Part of Industrial Marketing Management, vol. 40, no. 7, 2011, pp. 1153–59, https://doi.org/https://doi.org/10.1016/j.indmarman.2011.09.009.
Nakano, Satoshi, and Fumiyo N. Kondo. ‘Customer Segmentation with Purchase Channels and Media Touchpoints Using Single Source Panel Data’. Journal of Retailing and Consumer Services, vol. 41, 2018, pp. 142–52, https://ideas.repec.org/a/eee/joreco/v41y2018icp142-152.html.
Narver, John C., and Stanley F. Slater. ‘The Effect of a Market Orientation on Business Profitability’. Journal of Marketing, vol. 54, no. 4, 1990, pp. 20–35, https://doi.org/https://doi.org/10.2307/1251757.
Palmer, Adrian. Principles of Services Marketing. Seventh edition, McGraw-Hill Education, 2014, https://ebookcentral.proquest.com/lib/bham/detail.action?docID=6212388.
Peter, J. Paul, et al. Consumer Behaviour and Marketing Strategy. [European ed.], McGraw-Hill, 1999.
Poela, Karolien, and Siegfried Dewitte. ‘The Role of Emotions in Advertising: A Call to Action’. Journal of Advertising, vol. 48, no. 1, 2019, pp. 81–90, https://www.tandfonline.com/doi/full/10.1080/00913367.2019.1579688.
Rao, Akshay R., et al. ‘How to Fight a Price War’. Harvard Business Review, 2000, https://hbr.org/2000/03/how-to-fight-a-price-war.
Ruiz, Diaz, et al. ‘Market-Scanning and Market-Shaping: Why Are Firms Blindsided by Market-Shaping Acts?’ Journal of Business & Industrial Marketing, vol. 35, no. 9, 2020, pp. 1389–401, https://eprints.lancs.ac.uk/id/eprint/144289/.
Salvi, Fabiana, and Antoni Serra Cantallops. ‘New Consumer Behavior: A Review of Research on eWOM and Hotels’. Part of International Journal of Hospitality Management, vol. 36, 2014, pp. 41–51, https://doi.org/https://doi.org/10.1016/j.ijhm.2013.08.007.
Schmuck, Desiree, et al. ‘Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising’. Journal of Advertising, 47(2), 2018, pp. 127–45, https://www.tandfonline.com/doi/full/10.1080/00913367.2018.1452652.
Sheth, Jagdish N., and Can Uslay. ‘Implications of the Revised Definition of Marketing: From Exchange to Value Creation’. Journal of Public Policy and Marketing, vol. 26, no. 2, 2007, pp. 302–07, https://doi.org/https://doi.org/10.1509/jppm.26.2.302.
Sinha, Indrajit. ‘Cost Transparency: The Net’s Real Threat to Prices and Brands’. Harvard Business Review, vol. 78, no. 2, 2000, pp. 43–50, https://hbr.org/2000/03/cost-transparency-the-nets-real-threat-to-prices-and-brands.
Vargo, Stephen L., and Robert F. Lusch. ‘Why "service”?’ Journal of the Academy of Marketing Science, vol. 36, no. 1, Mar. 2008, pp. 25–38, https://doi.org/10.1007/s11747-007-0068-7.
Veloutsou, Cleopatra, and Luiz Moutinho. ‘Brand Relationships through Brand Reputation and Brand Tribalism. Journal of Business Research’. Journal of Business Research, vol. 62, no. 3, 2009, pp. 314–22, https://www.sciencedirect.com/science/article/pii/S0148296308001483.
Voorveld, Hilde A. M., et al. ‘Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type’. Journal of Advertising, 47(1), 2018, pp. 38–54, https://www.tandfonline.com/doi/full/10.1080/00913367.2017.1405754.
Weitz, B. A., and S. D. Jap. ‘Relationship Marketing and Distribution Channels’. Journal of the Academy of Marketing Science, vol. 23, no. 4, Sept. 1995, pp. 305–20, https://doi.org/10.1177/009207039502300411.