Bibliography for DL MBA - Marketing (07 28050)/DL MSc International Marketing (07 28077) BETA

Balis, Janet. n.d. ‘Brand Marketing through the Coronavirus Crisis’. Harvard Business Review.

Bennett, Roger C., and Robert G. Cooper. 1979. ‘Beyond the Marketing Concept’. Business Horizons 22(3):76–83. doi: 10.1016/0007-6813(79)90088-0.

Brennan, Ross, and Robin Croft. 2012. ‘The Use of Social Media in B2B Marketing and Branding: An Exploratory Study’. Part of Journal of Customer Behaviour 11(2):101–15. doi: 10.1362/147539212X13420906144552.

Cachon, Gérard P., and Robert Swinney. 2011. ‘The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior’. Management Science 57(4):778–95. doi: 10.1287/mnsc.1100.1303.

Choo, Chun Wei. 2005. ‘The Art of Scanning the Environment’. Part of Bulletin of the American Society for Information Science and Technology 25(3):21–24. doi: https://doi.org/10.1002/bult.117.

Day, George S. 1994. ‘The Capabilities of Market-Driven Organizations.’ Journal of Marketing 58(4):37–52. doi: 10.1177/002224299405800404.

Evans, Martin. 1988. ‘MARKETING INTELLIGENCE: SCANNING THE MARKETING ENVIRONMENT’. Part of Marketing Intelligence & Planning 6(3):21–29. doi: https://doi.org/10.1108/eb045773.

Evans, Nathaniel J. Evans, Joe Phua, Jay Lim &. Hyoyeun Jun, Joe Phua, Jay Lim, and Hyoyeun Jun. 2017. ‘Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent’. Journal of Interactive Advertising 17(2):138–49.

Gary Warnaby, Dominic Medway. 25AD. ‘What about the “Place” in Place Marketing?’ 13:345–63.

Gourville, John, and Dilip Soman. 2002. ‘Pricing and the Psychology of Consumption.’ Harvard Business Review 80(9):90–96.

Hameling, Colleen. M., A. Bleier, and Robert .. W. Palmatier. n.d. ‘Creating Effective Online Customer Experiences’. Journal of Marketing 83(2):98–119.

Hinterhuber, Andreas, and Stephan LIozu. 2012. ‘Is It Time to Rethink Your Pricing Strategy’.

Jaworski, Bernard, Ajay K. Kohli, and Arvind Sahay. 2000. ‘Market-Driven Versus Driving Markets’. Journal of the Academy of Marketing Science 28:45–54. doi: 10.1177/0092070300281005.

Kachouie, Reza, Felix Mavondo, and Sean Sands. 2018. ‘Dynamic Marketing Capabilities View on Creating Market Change’. European Journal of Marketing 52(5–6):1007–36.

Kamleitner, Bernadette, Brett AS Martin, and Carina Thurridl. 2019. ‘A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products’. Journal of Marketing 83(6):76–92.

Kotler, Philip, Gary Armstrong, Sridhar Balasubramanian, and Philip Kotler. 2023. Principles of Marketing. Nineteenth edition. Upper Saddle River: Pearson.

Kumar, Nirmalya, Lisa Sheer, and Phillip Kotler. 2000. ‘“From Market Driven to Market Driving”, European Management Journal’. European Management Journal 18(2):129–42.

Kumar, V., Eli Jones, Rajkumar Venkatesan, and Robert P. Leone. 2011. ‘Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?’ Journal of Marketing 75(1):16–30.

Levitt, Theordore. 2008. Marketing Myopia. Harvard Business Review Press.

LIm, Leon Gim, Kapil R. Tuli, and Rajdeep Grewal. 2020. ‘Customer Satisfaction and Its Impact on the Future Costs of Selling’. Journal of Marketing 84(4):23–44.

Michaelidou, Nina, Nikoletta Theofania Siamagka, and George Christodoulides. 2011. ‘Usage, Barriers and Measurement of Social Media Marketing: An Exploratory Investigation of Small and Medium B2B Brands’. Part of Industrial Marketing Management 40(7):1153–59. doi: https://doi.org/10.1016/j.indmarman.2011.09.009.

Nakano, Satoshi, and Fumiyo N. Kondo. 2018. ‘Customer Segmentation with Purchase Channels and Media Touchpoints Using Single Source Panel Data’. Journal of Retailing and Consumer Services 41:142–52.

Narver, John C., and Stanley F. Slater. 1990. ‘The Effect of a Market Orientation on Business Profitability’. Journal of Marketing 54(4):20–35. doi: https://doi.org/10.2307/1251757.

Palmer, Adrian. 2014. Principles of Services Marketing. Seventh edition. Maidenhead, Berkshire: McGraw-Hill Education.

Peter, J. Paul, Klaus G. Grunert, and Jerry Olson. 1999. Consumer Behaviour and Marketing Strategy. [European ed.]. London: McGraw-Hill.

Poela, Karolien, and Siegfried Dewitte. 2019. ‘The Role of Emotions in Advertising: A Call to Action’. Journal of Advertising 48(1):81–90.

Rao, Akshay R., Mark E. Bergen, and Scott Davis. 2000. ‘How to Fight a Price War’. Harvard Business Review.

Ruiz, Diaz, Carlos Baker, Jonathan J. Mason, Katy Tierney, and Kieran Ruiz. 2020. ‘Market-Scanning and Market-Shaping: Why Are Firms Blindsided by Market-Shaping Acts?’ Journal of Business & Industrial Marketing 35(9):1389–1401.

Salvi, Fabiana, and Antoni Serra Cantallops. 2014. ‘New Consumer Behavior: A Review of Research on eWOM and Hotels’. Part of International Journal of Hospitality Management 36:41–51. doi: https://doi.org/10.1016/j.ijhm.2013.08.007.

Schmuck, Desiree, Jorg Matthes, and Brigitte Naderer. 2018. ‘Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising’. Journal of Advertising 47(2):127–45.

Sheth, Jagdish N., and Can Uslay. 2007. ‘Implications of the Revised Definition of Marketing: From Exchange to Value Creation’. Journal of Public Policy and Marketing 26(2):302–7. doi: https://doi.org/10.1509/jppm.26.2.302.

Sinha, Indrajit. 2000. ‘Cost Transparency: The Net’s Real Threat to Prices and Brands’. Harvard Business Review 78(2):43–50.

Vargo, Stephen L., and Robert F. Lusch. 2008. ‘Why "service”?’ Journal of the Academy of Marketing Science 36(1):25–38. doi: 10.1007/s11747-007-0068-7.

Veloutsou, Cleopatra, and Luiz Moutinho. 2009. ‘Brand Relationships through Brand Reputation and Brand Tribalism. Journal of Business Research’. Journal of Business Research 62(3):314–22.

Voorveld, Hilde A. M., Guda van Noort, Daniel G. Muntinga, and Fred Bronner. 2018. ‘Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type’. Journal of Advertising 47(1):38–54.

Weitz, B. A., and S. D. Jap. 1995. ‘Relationship Marketing and Distribution Channels’. Journal of the Academy of Marketing Science 23(4):305–20. doi: 10.1177/009207039502300411.