Bibliography for DL MBA - Marketing (07 28050)/DL MSc International Marketing (07 28077) BETA

1.

Kotler, P., Armstrong, G., Balasubramanian, S., Kotler, P.: Principles of marketing. Pearson, Upper Saddle River (2023).

2.

Levitt, T.: Marketing Myopia. Harvard Business Review Press (2008).

3.

Day, G.S.: The capabilities of market-driven organizations. Journal of Marketing. 58, 37–52 (1994). https://doi.org/10.1177/002224299405800404.

4.

Bennett, R.C., Cooper, R.G.: Beyond the marketing concept. Business Horizons. 22, 76–83 (1979). https://doi.org/10.1016/0007-6813(79)90088-0.

5.

Sheth, J.N., Uslay, C.: Implications of the Revised Definition of Marketing: From Exchange to Value Creation. Journal of Public Policy and Marketing. 26, 302–307 (2007). https://doi.org/https://doi.org/10.1509/jppm.26.2.302.

6.

Jaworski, B., Kohli, A.K., Sahay, A.: Market-Driven Versus Driving Markets. Journal of the Academy of Marketing Science. 28, 45–54 (2000). https://doi.org/10.1177/0092070300281005.

7.

Narver, J.C., Slater, S.F.: The effect of a market orientation on business profitability. Journal of Marketing. 54, 20–35 (1990). https://doi.org/https://doi.org/10.2307/1251757.

8.

Choo, C.W.: The Art of Scanning the Environment. Part of Bulletin of the American Society for Information Science and Technology. 25, 21–24 (2005). https://doi.org/https://doi.org/10.1002/bult.117.

9.

Evans, M.: MARKETING INTELLIGENCE: SCANNING THE MARKETING ENVIRONMENT. Part of Marketing Intelligence & Planning. 6, 21–29 (1988). https://doi.org/https://doi.org/10.1108/eb045773.

10.

Kumar, N., Sheer, L., Kotler, P.: ‘From market driven to market driving’, European Management Journal. European Management Journal. 18, 129–142 (2000).

11.

Kumar, V., Jones, E., Venkatesan, R., Leone, R.P.: Is market orientation a source of sustainable competitive advantage or simply the cost of competing? Journal of Marketing. 75, 16–30 (2011).

12.

Nakano, S., Kondo, F.N.: Customer segmentation with purchase channels and media touchpoints using single source panel data. Journal of Retailing and Consumer Services. 41, 142–152 (2018).

13.

Ruiz, D., Baker, C., Mason, J.J., Tierney, K., Ruiz, K.: Market-scanning and market-shaping: why are firms blindsided by market-shaping acts? Journal of Business & Industrial Marketing. 35, 1389–1401 (2020).

14.

Kachouie, R., Mavondo, F., Sands, S.: Dynamic marketing capabilities view on creating market change. European Journal of Marketing. 52, 1007–1036 (2018).

15.

Brennan, R., Croft, R.: The use of social media in B2B marketing and branding: An exploratory study. Part of Journal of Customer Behaviour. 11, 101–115 (2012). https://doi.org/10.1362/147539212X13420906144552.

16.

Cachon, G.P., Swinney, R.: The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior. Management Science. 57, 778–795 (2011). https://doi.org/10.1287/mnsc.1100.1303.

17.

Salvi, F., Cantallops, A.S.: New consumer behavior: A review of research on eWOM and hotels. Part of International Journal of Hospitality Management. 36, 41–51 (2014). https://doi.org/https://doi.org/10.1016/j.ijhm.2013.08.007.

18.

Peter, J.P., Grunert, K.G., Olson, J.: Consumer behaviour and marketing strategy. McGraw-Hill, London (1999).

19.

Kamleitner, B., Martin, B.A., Thurridl, C.: A Cinderella Story: How past identity salience boosts demand for repurposed products. Journal of Marketing. 83, 76–92 (2019).

20.

Hameling, Colleen.M., Bleier, A., Palmatier, R.. W.: Creating effective online customer experiences. Journal of marketing. 83(2), 98–119.

21.

LIm, L.G., Tuli, K.R., Grewal, R.: Customer satisfaction and its impact on the future costs of selling. Journal of Marketing. 84, 23–44 (2020).

22.

Vargo, S.L., Lusch, R.F.: Why "service”? Journal of the Academy of Marketing Science. 36, 25–38 (2008). https://doi.org/10.1007/s11747-007-0068-7.

23.

Palmer, A.: Principles of services marketing. McGraw-Hill Education, Maidenhead, Berkshire (2014).

24.

Balis, J.: Brand marketing through the coronavirus crisis. Harvard Business Review.

25.

Veloutsou, C., Moutinho, L.: Brand relationships through brand reputation and brand tribalism. Journal of Business Research. Journal of Business Research. 62, 314–322 (2009).

26.

Rao, A.R., Bergen, M.E., Davis, S.: How to Fight a Price War. Harvard Business Review. (2000).

27.

Hinterhuber, A., LIozu, S.: Is it Time to Rethink Your Pricing Strategy. (2012).

28.

Sinha, I.: Cost Transparency: The Net’s Real Threat to Prices and Brands. Harvard Business Review. 78, 43–50 (2000).

29.

Gourville, J., Soman, D.: Pricing and the Psychology of Consumption. Harvard Business Review. 80, 90–96 (2002).

30.

Gary Warnaby, Dominic Medway: What about the ‘place’ in place marketing? 13, 345–363 (25)AD.

31.

Weitz, B.A., Jap, S.D.: Relationship Marketing and Distribution Channels. Journal of the Academy of Marketing Science. 23, 305–320 (1995). https://doi.org/10.1177/009207039502300411.

32.

Michaelidou, N., Siamagka, N.T., Christodoulides, G.: Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Part of Industrial Marketing Management. 40, 1153–1159 (2011). https://doi.org/https://doi.org/10.1016/j.indmarman.2011.09.009.

33.

Voorveld, H.A.M., Noort, G. van, Muntinga, D.G., Bronner, F.: Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type. Journal of Advertising. 47(1), 38–54 (2018).

34.

Schmuck, D., Matthes, J., Naderer, B.: Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising. Journal of Advertising. 47(2), 127–145 (2018).

35.

Evans, N.J.E., Joe Phua, Jay Lim &. Hyoyeun Jun, Phua, J., Lim, J., Jun, H.: Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent. Journal of Interactive Advertising. 17, 138–149 (2017).

36.

Poela, K., Dewitte, S.: The role of emotions in advertising: A call to action. Journal of Advertising. 48, 81–90 (2019).