@article{Balis, title={Brand marketing through the coronavirus crisis}, url={https://hbr.org/2020/04/brand-marketing-through-the-coronavirus-crisis}, journal={Harvard Business Review}, author={Balis, Janet} }
@article{Bennett_Cooper_1979, title={Beyond the marketing concept}, volume={22}, DOI={10.1016/0007-6813(79)90088-0}, number={3}, journal={Business Horizons}, author={Bennett, Roger C. and Cooper, Robert G.}, year={1979}, pages={76–83} }
@article{Brennan_Croft_2012, title={The use of social media in B2B marketing and branding: An exploratory study}, volume={11}, DOI={10.1362/147539212X13420906144552}, number={2}, journal={Part of Journal of Customer Behaviour}, author={Brennan, Ross and Croft, Robin}, year={2012}, pages={101–115} }
@article{Cachon_Swinney_2011, title={The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior}, volume={57}, DOI={10.1287/mnsc.1100.1303}, number={4}, journal={Management Science}, author={Cachon, Gérard P. and Swinney, Robert}, year={2011}, pages={778–795} }
@article{Choo_2005, title={The Art of Scanning the Environment}, volume={25}, DOI={https://doi.org/10.1002/bult.117}, number={3}, journal={Part of Bulletin of the American Society for Information Science and Technology}, author={Choo, Chun Wei}, year={2005}, pages={21–24} }
@article{Day_1994, title={The capabilities of market-driven organizations.}, volume={58}, DOI={10.1177/002224299405800404}, number={4}, journal={Journal of Marketing}, author={Day, George S}, year={1994}, pages={37–52} }
@article{Evans_1988, title={MARKETING INTELLIGENCE: SCANNING THE MARKETING ENVIRONMENT}, volume={6}, DOI={https://doi.org/10.1108/eb045773}, number={3}, journal={Part of Marketing Intelligence & Planning}, author={Evans, Martin}, year={1988}, pages={21–29} }
@article{Evans_Phua_Lim_Jun_2017, title={Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent}, volume={17}, url={https://www.tandfonline.com/doi/full/10.1080/15252019.2017.1366885?needAccess=true}, number={2}, journal={Journal of Interactive Advertising}, author={Evans, Nathaniel J. Evans, Joe Phua, Jay Lim & Hyoyeun Jun and Phua, Joe and Lim, Jay and Jun, Hyoyeun}, year={2017}, pages={138–149} }
@article{25AD, title={What about the ‘place’ in place marketing?}, volume={13}, url={https://journals.sagepub.com/doi/10.1177/1470593113492992}, author={Gary Warnaby, Dominic Medway}, year={25AD}, pages={345–363} }
@article{Gourville_Soman_2002, title={Pricing and the Psychology of Consumption.}, volume={80}, url={https://birmingham-primo.hosted.exlibrisgroup.com/primo-explore/fulldisplay?docid=TN_buh_7269422&context=Ebsco&vid=44BIR_VU1&lang=en_US&search_scope=CSCOP_44BIR_DEEP&adaptor=44BIR_Ebsco_1&tab=local&query=any,contains,Pricing%20and%20the%20Psychology%20of%20Consumption,%20soman&offset=0}, number={9}, journal={Harvard Business Review}, author={Gourville, John and Soman, Dilip}, year={2002}, pages={90–96} }
@article{Hameling_Bleier_Palmatier, title={Creating effective online customer experiences}, volume={83(2)}, url={https://journals.sagepub.com/doi/full/10.1177/0022242918809930}, journal={Journal of marketing}, author={Hameling, Colleen.M and Bleier, A and Palmatier, Robert .W}, pages={98–119} }
@article{Hinterhuber_LIozu_2012, title={Is it Time to Rethink Your Pricing Strategy}, url={https://sloanreview.mit.edu/article/is-it-time-to-rethink-your-pricing-strategy/}, author={Hinterhuber, Andreas and LIozu, Stephan}, year={2012} }
@article{Jaworski_Kohli_Sahay_2000, title={Market-Driven Versus Driving Markets}, volume={28}, DOI={10.1177/0092070300281005}, journal={Journal of the Academy of Marketing Science}, author={Jaworski, Bernard and Kohli, Ajay K and Sahay, Arvind}, year={2000}, pages={45–54} }
@article{Kachouie_Mavondo_Sands_2018, title={Dynamic marketing capabilities view on creating market change}, volume={52}, url={https://research.monash.edu/en/publications/dynamic-marketing-capabilities-view-on-creating-market-change}, number={5–6}, journal={European Journal of Marketing}, author={Kachouie, Reza and Mavondo, Felix and Sands, Sean}, year={2018}, pages={1007–1036} }
@article{Kamleitner_Martin_Thurridl_2019, title={A Cinderella Story: How past identity salience boosts demand for repurposed products}, volume={83}, url={https://journals.sagepub.com/doi/full/10.1177/0022242919872156}, number={6}, journal={Journal of Marketing}, author={Kamleitner, Bernadette and Martin, Brett AS and Thurridl, Carina}, year={2019}, pages={76–92} }
@book{Kotler_Armstrong_Balasubramanian_Kotler_2023, address={Upper Saddle River}, edition={Nineteenth edition}, title={Principles of marketing}, url={https://app.kortext.com/Shibboleth.sso/Login?entityID=https%3A%2F%2Fidp.bham.ac.uk%2Fshibboleth&target=https://app.kortext.com/borrow/2332088}, publisher={Pearson}, author={Kotler, Philip and Armstrong, Gary and Balasubramanian, Sridhar and Kotler, Philip}, year={2023} }
@article{Kumar_Sheer_Kotler_2000, title={‘From market driven to market driving’, European Management Journal}, volume={18}, url={https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=6195&context=lkcsb_research}, number={2}, journal={European Management Journal}, author={Kumar, Nirmalya and Sheer, Lisa and Kotler, Phillip}, year={2000}, pages={129–142} }
@article{Kumar_Jones_Venkatesan_Leone_2011, title={Is market orientation a source of sustainable competitive advantage or simply the cost of competing?}, volume={75}, url={https://journals.sagepub.com/doi/full/10.1509/jm.75.1.16}, number={1}, journal={Journal of Marketing}, author={Kumar, V and Jones, Eli and Venkatesan, Rajkumar and Leone, Robert P}, year={2011}, pages={16–30} }
@book{Levitt_2008, title={Marketing Myopia}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Birmingham&isbn=9781633690585}, publisher={Harvard Business Review Press}, author={Levitt, Theordore}, year={2008} }
@article{LIm_Tuli_Grewal_2020, title={Customer satisfaction and its impact on the future costs of selling}, volume={84}, url={https://journals.sagepub.com/doi/full/10.1177/0022242920923307}, number={4}, journal={Journal of Marketing}, author={LIm, Leon Gim and Tuli, Kapil R and Grewal, Rajdeep}, year={2020}, pages={23–44} }
@article{Michaelidou_Siamagka_Christodoulides_2011, title={Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands}, volume={40}, DOI={https://doi.org/10.1016/j.indmarman.2011.09.009}, number={7}, journal={Part of Industrial Marketing Management}, author={Michaelidou, Nina and Siamagka, Nikoletta Theofania and Christodoulides, George}, year={2011}, pages={1153–1159} }
@article{Nakano_Kondo_2018, title={Customer segmentation with purchase channels and media touchpoints using single source panel data}, volume={41}, url={https://ideas.repec.org/a/eee/joreco/v41y2018icp142-152.html}, journal={Journal of Retailing and Consumer Services}, author={Nakano, Satoshi and Kondo, Fumiyo N}, year={2018}, pages={142–152} }
@article{Narver_Slater_1990, title={The effect of a market orientation on business profitability}, volume={54}, DOI={https://doi.org/10.2307/1251757}, number={4}, journal={Journal of Marketing}, author={Narver, John C and Slater, Stanley F}, year={1990}, pages={20–35} }
@book{Palmer_2014, address={Maidenhead, Berkshire}, edition={Seventh edition}, title={Principles of services marketing}, url={https://ebookcentral.proquest.com/lib/bham/detail.action?docID=6212388}, publisher={McGraw-Hill Education}, author={Palmer, Adrian}, year={2014} }
@book{Peter_Grunert_Olson_1999, address={London}, edition={[European ed.]}, title={Consumer behaviour and marketing strategy}, publisher={McGraw-Hill}, author={Peter, J. Paul and Grunert, Klaus G. and Olson, Jerry}, year={1999} }
@article{Poela_Dewitte_2019, title={The role of emotions in advertising: A call to action}, volume={48}, url={https://www.tandfonline.com/doi/full/10.1080/00913367.2019.1579688}, number={1}, journal={Journal of Advertising}, author={Poela, Karolien and Dewitte, Siegfried}, year={2019}, pages={81–90} }
@article{Rao_Bergen_Davis_2000, title={How to Fight a Price War}, url={https://hbr.org/2000/03/how-to-fight-a-price-war}, journal={Harvard Business Review}, author={Rao, Akshay R and Bergen, Mark E and Davis, Scott}, year={2000} }
@article{Ruiz_Baker_Mason_Tierney_Ruiz_2020, title={Market-scanning and market-shaping: why are firms blindsided by market-shaping acts?}, volume={35}, url={https://eprints.lancs.ac.uk/id/eprint/144289/}, number={9}, journal={Journal of Business & Industrial Marketing}, author={Ruiz, Diaz and Baker, Carlos and Mason, Jonathan J and Tierney, Katy and Ruiz, Kieran}, year={2020}, pages={1389–1401} }
@article{Salvi_Cantallops_2014, title={New consumer behavior: A review of research on eWOM and hotels}, volume={36}, DOI={https://doi.org/10.1016/j.ijhm.2013.08.007}, journal={Part of International Journal of Hospitality Management}, author={Salvi, Fabiana and Cantallops, Antoni Serra}, year={2014}, pages={41–51} }
@article{Schmuck_Matthes_Naderer_2018, title={Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising}, volume={47(2)}, url={https://www.tandfonline.com/doi/full/10.1080/00913367.2018.1452652}, journal={Journal of Advertising}, author={Schmuck, Desiree and Matthes, Jorg and Naderer, Brigitte}, year={2018}, pages={127–145} }
@article{Sheth_Uslay_2007, title={Implications of the Revised Definition of Marketing: From Exchange to Value Creation}, volume={26}, DOI={https://doi.org/10.1509/jppm.26.2.302}, number={2}, journal={Journal of Public Policy and Marketing}, author={Sheth, Jagdish N and Uslay, Can}, year={2007}, pages={302–307} }
@article{Sinha_2000, title={Cost Transparency: The Net’s Real Threat to Prices and Brands}, volume={78}, url={https://hbr.org/2000/03/cost-transparency-the-nets-real-threat-to-prices-and-brands}, number={2}, journal={Harvard Business Review}, author={Sinha, Indrajit}, year={2000}, pages={43–50} }
@article{Vargo_Lusch_2008, title={Why "service”?}, volume={36}, DOI={10.1007/s11747-007-0068-7}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Vargo, Stephen L. and Lusch, Robert F.}, year={2008}, month={Mar}, pages={25–38} }
@article{Veloutsou_Moutinho_2009, title={Brand relationships through brand reputation and brand tribalism. Journal of Business Research}, volume={62}, url={https://www.sciencedirect.com/science/article/pii/S0148296308001483}, number={3}, journal={Journal of Business Research}, author={Veloutsou, Cleopatra and Moutinho, Luiz}, year={2009}, pages={314–322} }
@article{Voorveld_Noort_Muntinga_Bronner_2018, title={Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type}, volume={47(1)}, url={https://www.tandfonline.com/doi/full/10.1080/00913367.2017.1405754}, journal={Journal of Advertising}, author={Voorveld, Hilde A. M and Noort, Guda van and Muntinga, Daniel G and Bronner, Fred}, year={2018}, pages={38–54} }
@article{Weitz_Jap_1995, title={Relationship Marketing and Distribution Channels}, volume={23}, DOI={10.1177/009207039502300411}, number={4}, journal={Journal of the Academy of Marketing Science}, author={Weitz, B. A. and Jap, S. D.}, year={1995}, month={Sep}, pages={305–320} }