Balis, J. (n.d.). Brand marketing through the coronavirus crisis. Harvard Business Review. https://hbr.org/2020/04/brand-marketing-through-the-coronavirus-crisis
Bennett, R. C., & Cooper, R. G. (1979). Beyond the marketing concept. Business Horizons, 22(3), 76–83. https://doi.org/10.1016/0007-6813(79)90088-0
Brennan, R., & Croft, R. (2012). The use of social media in B2B marketing and branding: An exploratory study. Part of Journal of Customer Behaviour, 11(2), 101–115. https://doi.org/10.1362/147539212X13420906144552
Cachon, G. P., & Swinney, R. (2011). The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior. Management Science, 57(4), 778–795. https://doi.org/10.1287/mnsc.1100.1303
Choo, C. W. (2005). The Art of Scanning the Environment. Part of Bulletin of the American Society for Information Science and Technology, 25(3), 21–24. https://doi.org/https://doi.org/10.1002/bult.117
Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37–52. https://doi.org/10.1177/002224299405800404
Evans, M. (1988). MARKETING INTELLIGENCE: SCANNING THE MARKETING ENVIRONMENT. Part of Marketing Intelligence & Planning, 6(3), 21–29. https://doi.org/https://doi.org/10.1108/eb045773
Evans, N. J. E., Joe Phua, Jay Lim &. Hyoyeun Jun, Phua, J., Lim, J., & Jun, H. (2017). Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent. Journal of Interactive Advertising, 17(2), 138–149. https://www.tandfonline.com/doi/full/10.1080/15252019.2017.1366885?needAccess=true
Gary Warnaby, Dominic Medway. (25 C.E.). What about the ‘place’ in place marketing? 13, 345–363. https://journals.sagepub.com/doi/10.1177/1470593113492992
Gourville, J., & Soman, D. (2002). Pricing and the Psychology of Consumption. Harvard Business Review, 80(9), 90–96. https://birmingham-primo.hosted.exlibrisgroup.com/primo-explore/fulldisplay?docid=TN_buh_7269422&context=Ebsco&vid=44BIR_VU1&lang=en_US&search_scope=CSCOP_44BIR_DEEP&adaptor=44BIR_Ebsco_1&tab=local&query=any,contains,Pricing%20and%20the%20Psychology%20of%20Consumption,%20soman&offset=0
Hameling, Colleen. M., Bleier, A., & Palmatier, R. . W. (n.d.). Creating effective online customer experiences. Journal of Marketing, 83(2), 98–119. https://journals.sagepub.com/doi/full/10.1177/0022242918809930
Hinterhuber, A., & LIozu, S. (2012). Is it Time to Rethink Your Pricing Strategy. https://sloanreview.mit.edu/article/is-it-time-to-rethink-your-pricing-strategy/
Jaworski, B., Kohli, A. K., & Sahay, A. (2000). Market-Driven Versus Driving Markets. Journal of the Academy of Marketing Science, 28, 45–54. https://doi.org/10.1177/0092070300281005
Kachouie, R., Mavondo, F., & Sands, S. (2018). Dynamic marketing capabilities view on creating market change. European Journal of Marketing, 52(5–6), 1007–1036. https://research.monash.edu/en/publications/dynamic-marketing-capabilities-view-on-creating-market-change
Kamleitner, B., Martin, B. A., & Thurridl, C. (2019). A Cinderella Story: How past identity salience boosts demand for repurposed products. Journal of Marketing, 83(6), 76–92. https://journals.sagepub.com/doi/full/10.1177/0022242919872156
Kotler, P., Armstrong, G., Balasubramanian, S., & Kotler, P. (2023). Principles of marketing (Nineteenth edition). Pearson. https://app.kortext.com/Shibboleth.sso/Login?entityID=https%3A%2F%2Fidp.bham.ac.uk%2Fshibboleth&target=https://app.kortext.com/borrow/2332088
Kumar, N., Sheer, L., & Kotler, P. (2000). ‘From market driven to market driving’, European Management Journal. European Management Journal, 18(2), 129–142. https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=6195&context=lkcsb_research
Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is market orientation a source of sustainable competitive advantage or simply the cost of competing? Journal of Marketing, 75(1), 16–30. https://journals.sagepub.com/doi/full/10.1509/jm.75.1.16
Levitt, T. (2008). Marketing Myopia. Harvard Business Review Press. http://www.vlebooks.com/vleweb/product/openreader?id=Birmingham&isbn=9781633690585
LIm, L. G., Tuli, K. R., & Grewal, R. (2020). Customer satisfaction and its impact on the future costs of selling. Journal of Marketing, 84(4), 23–44. https://journals.sagepub.com/doi/full/10.1177/0022242920923307
Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Part of Industrial Marketing Management, 40(7), 1153–1159. https://doi.org/https://doi.org/10.1016/j.indmarman.2011.09.009
Nakano, S., & Kondo, F. N. (2018). Customer segmentation with purchase channels and media touchpoints using single source panel data. Journal of Retailing and Consumer Services, 41, 142–152. https://ideas.repec.org/a/eee/joreco/v41y2018icp142-152.html
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20–35. https://doi.org/https://doi.org/10.2307/1251757
Palmer, A. (2014). Principles of services marketing (Seventh edition). McGraw-Hill Education. https://ebookcentral.proquest.com/lib/bham/detail.action?docID=6212388
Peter, J. P., Grunert, K. G., & Olson, J. (1999). Consumer behaviour and marketing strategy ([European ed.]). McGraw-Hill.
Poela, K., & Dewitte, S. (2019). The role of emotions in advertising: A call to action. Journal of Advertising, 48(1), 81–90. https://www.tandfonline.com/doi/full/10.1080/00913367.2019.1579688
Rao, A. R., Bergen, M. E., & Davis, S. (2000). How to Fight a Price War. Harvard Business Review. https://hbr.org/2000/03/how-to-fight-a-price-war
Ruiz, D., Baker, C., Mason, J. J., Tierney, K., & Ruiz, K. (2020). Market-scanning and market-shaping: why are firms blindsided by market-shaping acts? Journal of Business & Industrial Marketing, 35(9), 1389–1401. https://eprints.lancs.ac.uk/id/eprint/144289/
Salvi, F., & Cantallops, A. S. (2014). New consumer behavior: A review of research on eWOM and hotels. Part of International Journal of Hospitality Management, 36, 41–51. https://doi.org/https://doi.org/10.1016/j.ijhm.2013.08.007
Schmuck, D., Matthes, J., & Naderer, B. (2018). Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising. Journal of Advertising, 47(2), 127–145. https://www.tandfonline.com/doi/full/10.1080/00913367.2018.1452652
Sheth, J. N., & Uslay, C. (2007). Implications of the Revised Definition of Marketing: From Exchange to Value Creation. Journal of Public Policy and Marketing, 26(2), 302–307. https://doi.org/https://doi.org/10.1509/jppm.26.2.302
Sinha, I. (2000). Cost Transparency: The Net’s Real Threat to Prices and Brands. Harvard Business Review, 78(2), 43–50. https://hbr.org/2000/03/cost-transparency-the-nets-real-threat-to-prices-and-brands
Vargo, S. L., & Lusch, R. F. (2008). Why "service”? Journal of the Academy of Marketing Science, 36(1), 25–38. https://doi.org/10.1007/s11747-007-0068-7
Veloutsou, C., & Moutinho, L. (2009). Brand relationships through brand reputation and brand tribalism. Journal of Business Research. Journal of Business Research, 62(3), 314–322. https://www.sciencedirect.com/science/article/pii/S0148296308001483
Voorveld, H. A. M., Noort, G. van, Muntinga, D. G., & Bronner, F. (2018). Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type. Journal of Advertising, 47(1), 38–54. https://www.tandfonline.com/doi/full/10.1080/00913367.2017.1405754
Weitz, B. A., & Jap, S. D. (1995). Relationship Marketing and Distribution Channels. Journal of the Academy of Marketing Science, 23(4), 305–320. https://doi.org/10.1177/009207039502300411