Adie, Bailey Ashton, C. Michael Hall, and Girish Prayag. ‘World Heritage as a Placebo Brand: A Comparative Analysis of Three Sites and Marketing Implications’. Journal of Sustainable Tourism, 8 August 2017, 1–17. https://doi.org/10.1080/09669582.2017.1359277.
‘AHI. BPG 12. Demystifying Evaluation.Pdf’, n.d. http://eprints.bournemouth.ac.uk/24984/1/AHI.%20BPG%2012.%20Demystifying%20evaluation.pdf.
‘AIM Guide: Successful Retailing’, n.d. https://www.aim-museums.co.uk/wp-content/uploads/2017/03/Successful-Retailing-2017.pdf.
Ambrose, Tim, and Crispin Paine. Museum Basics. 4th ed. Abingdon, Oxon: Routledge, 2018.
‘Aquarium Tanks Full of Naked People to Debut at Ironbridge - Birmingham Mail- IGMT Events’, n.d. http://www.birminghammail.co.uk/news/local-news/aquarium-tanks-full-of-naked-people-230412.
‘Are Museums Too Preoccupied by Visitor Numbers? | Apollo Magazine’, n.d. https://www.apollo-magazine.com/are-museums-too-preoccupied-by-visitor-numbers/.
Black, Sue, and Stevyn Colgan. Saving Bletchley Park. London: Unbound, 2016.
‘Case Studies | Crowdfunding for Culture’, n.d. https://crowdfunding4culture.eu/case-studies.
‘Discover the Extraordinary Project Evaluation- 2014- Cornish Mining WHS’, n.d. https://www.cornishmining.org.uk/media/pdfs/WHS_DTE_Project_Summary_2014.pdf.
‘Europa Nostra Publishes Learning Kits on Fundraising, Advocacy and Education for Heritage Organisations - Europa Nostra’, n.d. http://www.europanostra.org/europa-nostra-publishes-learning-kits-fundraising-advocacy-education-heritage-organisations/.
‘Evaluating Evaluation November 2013.Pdf’, n.d. http://visitors.org.uk/wp-content/uploads/2004/01/EvaluatingEvaluation_November2013.pdf.
French, Ylva, and Sue Runyard. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions. Abingdon: Routledge, 2011.
———. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions. 1st ed. Abingdon, Oxon [U.K.]: Routledge, 2011. https://ebookcentral.proquest.com/lib/bham/detail.action?docID=710110.
‘How Visitors Changed Our Museum | ArtsFwd’, n.d. https://www.artsfwd.org/how-visitors-changed-our-museum/.
‘Italy Broadband Plan for Unesco World Heritage Sites - BBC News’, n.d. http://www.bbc.co.uk/news/blogs-news-from-elsewhere-36903603.
Janes, Robert R., and Richard Sandell, eds. Museum Management and Marketing. London: Routledge, 2007. https://ebookcentral.proquest.com/lib/bham/detail.action?docID=356124.
Janes, Robert R, and Richard Sandell. Museum Management and Marketing. Vol. Leicester readers in museum studies. London: Routledge, 2007.
Kotler, Philip. Principles of Marketing. Pearson Education, 2023. https://www.vlebooks.com/product/openreader?id=Birmingham&accId=8832456&isbn=9781292449333.
Kotler, Philip, and Gary Armstrong. Principles of Marketing. Sixteenth edition. Boston: Pearson, 2015.
‘La Mothe-Chandeniers - the French Chateau Now with 7,400 Owners | World News | The Guardian’, n.d. https://www.theguardian.com/world/2017/dec/05/la-mothe-chandeniers-the-french-chateau-now-with-7400-owners.
Lang, Caroline, John Reeve, and Vicky Woollard. The Responsive Museum: Working with Audiences in the Twenty-First Century. Aldershot: Ashgate, 2006.
‘Lessons from The Library #1: Cultural Organisations and Ecommerce - Chris Unitt’, n.d. http://www.chrisunitt.co.uk/2018/02/lessons-library-1-cultural-organisations-ecommerce/?utm_source=Cultural+Digital&utm_campaign=a4a182b236-culturaldigital109&utm_medium=email&utm_term=0_f5c318bb03-a4a182b236-115579737.
‘Lottery Plaque Judged Too Tasteless for Church Porch’, n.d. https://www.churchtimes.co.uk/articles/2017/17-february/news/uk/lottery-plaque-judged-too-tasteless-for-church-porch.
‘Mapping Museums: Preliminary Results on UK Museum Closure, 1960-2017 - Mapping Museums’, n.d. http://blogs.bbk.ac.uk/mapping-museums/2018/02/23/museum-closure-pre-findings/.
McLean, Fiona. Marketing the Museum. London: Routledge, 1997. https://ebookcentral.proquest.com/lib/bham/detail.action?docID=166763.
———. Marketing the Museum. Vol. Heritage : care-preservation-management series. London: Routledge, 1997.
———. Marketing the Museum. London: Routledge, 1997. https://ebookcentral.proquest.com/lib/bham/detail.action?docID=166763.
———. Marketing the Museum. London: Routledge, 1997.
‘MCN - YouTube - YouTubeMCN - YouTube’, n.d. https://www.youtube.com/user/museumcn/videos.
Misiura, Shashi. Heritage Marketing. Oxford: Elsevier Butterworth-Heinemann, 2006. https://www.sciencedirect.com/science/book/9780750663182.
———. Heritage Marketing. Oxford: Elsevier, 2006.
‘Museum in the UK Report 2017’, 2017. http://www.museumsassociation.org/download?id=1219029.
‘Museums Are Hiding Their Imperial Pasts – Which Is Why My Tours Are Needed | Alice Procter | Opinion | The Guardian’, n.d. https://www.theguardian.com/commentisfree/2018/apr/23/museums-imperialist-pasts-uncomfortable-art-tours-slavery-colonialism.
‘Museums in the Digital Age: Insights from Wellcome Collection | Europeana’, n.d. https://pro.europeana.eu/post/museums-in-the-digital-age-insights-from-wellcome-collection?utm_source=Cultural+Digital&utm_campaign=26ddbf5e84-culturaldigital121&utm_medium=email&utm_term=0_f5c318bb03-26ddbf5e84-115579737.
‘Museums in the UK 2018 | Museums Association’, n.d. https://www.museumsassociation.org/campaigns/museum-funding/museums-in-the-uk.
‘New AIM Hallmarks Publication - Preparing To Prosper - AIM - Association of Independent Museums’, n.d. https://www.aim-museums.co.uk/new-aim-hallmarks-publication-preparing-prosper/.
‘New National Data Reveals the Economic Impact of Museums Is More than Double Previous Estimates’, n.d. http://www.aam-us.org/about-us/media-room/new-national-data-reveals-the-economic-impact-of-museums-is-more-than-double-previous-estimates.
‘No App Required: Toward a Utilitarian Museum Mobile Experience’, n.d. https://studio.carnegiemuseums.org/introducing-muse-20a6f11c7c35.
‘Our Research Reports on Museum Lates Are Here! | Museums at Night’, n.d. http://museumsatnight.org.uk/festival-resources/news/our-research-reports-on-museum-lates-are-here/#.WnghEWe2o-k.
‘Outcomes | Cultural Heritage Counts For Europe’, n.d. http://blogs.encatc.org/culturalheritagecountsforeurope/outcomes/.
Parry, Ross. Museums in a Digital Age. Vol. Leicester readers in museum studies. London: Routledge, 2009.
Parry, Ross and ProQuest (Firm). Museums in a Digital Age. London: Routledge, 2010. https://ebookcentral.proquest.com/lib/bham/detail.action?docID=1112414.
‘Preserving Historical Buildings: The Most Sustainable Thing Is Not to Build New Stuff | Guardian Sustainable Business | The Guardian’, n.d. https://www.theguardian.com/sustainable-business/architecture-design-blog/2016/oct/13/preserving-historical-buildings-the-most-sustainable-thing-is-not-to-build-new-stuff.
‘Project Documents | DUKESFIELD - Smelters and Carriers Project’, n.d. http://www.dukesfield.org.uk/the-project/project-documents/.
‘Rijksmuseum Covers Schiphol Airport Luggage Belt with Dutch Works of Art - MuseumNext’, n.d. https://www.museumnext.com/2017/09/rijksmuseum-covers-schiphol-airport-luggage-belt-dutch-works-art/.
‘Roman Holiday: How Chester Became the Most Accessible City in Europe | Cities | The Guardian’, n.d. https://www.theguardian.com/cities/2017/sep/20/chester-europes-most-accessible-city.
Roppola, Tiina. Designing for the Museum Visitor Experience. 1st ed. Vol. 5. New York: Routledge Taylor & Francis Group, 2012. https://ebookcentral.proquest.com/lib/bham/detail.action?docID=1143830.
———. Designing for the Museum Visitor Experience. Vol. 5. New York, N.Y.: Routledge Taylor & Francis Group, 2014.
Samis, Peter S., and Mimi Michaelson. Creating the Visitor-Centered Museum. First edition. New York, NY: Routledge, 2017. http://ebookcentral.proquest.com/lib/bham/detail.action?docID=4767439.
———. Creating the Visitor-Centered Museum. First edition. New York: Routledge, 2017.
‘Selling off Paintings to Keep Admission Prices Low Ignores Museums’ Mission - San Francisco Chronicle’, n.d. https://www.sfchronicle.com/opinion/openforum/article/Selling-off-paintings-to-keep-admission-prices-12512949.php.
‘Star Wars/ Scelig Mhichl- Report to UNESCO on Film Production Activities Undertaken at the World Heritage Property in September 2015’, n.d. http://www.chg.gov.ie/app/uploads/2015/10/sceilg-mhichil-world-heritage-site-filming-report.pdf.
‘Studio 144: Why Has Southampton Hidden Its £30m Culture Palace behind a Nando’s? | Art and Design | The Guardian’, n.d. https://www.theguardian.com/artanddesign/2018/feb/22/studio-144-southampton-new-arts-venue?CMP=Share_iOSApp_Other.
‘Taking a Gamble | Museums Association’, n.d. https://www.museumsassociation.org/comment/policy-blog/12122017-taking-a-gamble.
‘Tatton Park Withdraws “sexist” Hats from Sale - BBC News’, n.d. http://www.bbc.co.uk/news/uk-england-41092818.
‘The Economic Impact of Museums in England’, 2015. http://www.artscouncil.org.uk/sites/default/files/download-file/Economic_Impact_of_Museums_in_England_report.pdf.
The Responsive Museum [Electronic Resource] : Working with Audiences in the Twenty-First Century, 2006. https://ebookcentral.proquest.com/lib/bham/detail.action?docID=429582.
‘Toolkits | Museum Creative’, n.d. http://creative-museum.net/toolkits/#strategy.
‘Top 10 Tips for HLF Funding from Tricolor Associates - Museums  Heritage Advisor’, n.d. http://advisor.museumsandheritage.com/blogs/top-10-tips-hlf-funding-tricolor-associates/.
‘Tourist Tuesday: Kensington Palace - Cooking Is Messy’, n.d. http://www.cookingismessy.com/2014/09/02/tourist-tuesday-kensington-palace/.
‘VIP Launch of CORE Digital Art Exhibition- IGMT Events’, 17AD. https://www.youtube.com/watch?v=_pjQ48A1Y6Q&feature=g-all-u.
‘Visiting Hampton Court Palace Part 2 - The MayfairyThe Mayfairy’, n.d. http://themayfairy.com/visiting-hampton-court-palace-part-2/.
‘Visitor Attraction Trends in England 2015’. Visit England. 2016, 2016. https://www.visitbritain.org/sites/default/files/vb-corporate/Documents-Library/documents/England-documents/annual_visitor_attractions_trends_in_england_2015.pdf.