Adie, Bailey Ashton, C. Michael Hall, and Girish Prayag. 2017. ‘World Heritage as a Placebo Brand: A Comparative Analysis of Three Sites and Marketing Implications’. Journal of Sustainable Tourism, August, 1–17. https://doi.org/10.1080/09669582.2017.1359277.
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Black, Sue, and Stevyn Colgan. 2016. Saving Bletchley Park. London: Unbound.
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———. 2011b. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions. 1st ed. Abingdon, Oxon [U.K.]: Routledge. https://ebookcentral.proquest.com/lib/bham/detail.action?docID=710110.
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Janes, Robert R, and Richard Sandell. 2007b. Museum Management and Marketing. Vol. Leicester readers in museum studies. London: Routledge.
Kotler, Philip. 2023. Principles of Marketing. Pearson Education. https://www.vlebooks.com/product/openreader?id=Birmingham&accId=8832456&isbn=9781292449333.
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Lang, Caroline, John Reeve, and Vicky Woollard. 2006. The Responsive Museum: Working with Audiences in the Twenty-First Century. Aldershot: Ashgate.
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‘Mapping Museums: Preliminary Results on UK Museum Closure, 1960-2017 - Mapping Museums’. n.d. http://blogs.bbk.ac.uk/mapping-museums/2018/02/23/museum-closure-pre-findings/.
McLean, Fiona. 1997a. Marketing the Museum. London: Routledge. https://ebookcentral.proquest.com/lib/bham/detail.action?docID=166763.
———. 1997b. Marketing the Museum. Vol. Heritage : care-preservation-management series. London: Routledge.
———. 1997c. Marketing the Museum. London: Routledge. https://ebookcentral.proquest.com/lib/bham/detail.action?docID=166763.
———. 1997d. Marketing the Museum. London: Routledge.
‘MCN - YouTube - YouTubeMCN - YouTube’. n.d. https://www.youtube.com/user/museumcn/videos.
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———. 2006b. Heritage Marketing. Oxford: Elsevier.
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‘New AIM Hallmarks Publication - Preparing To Prosper - AIM - Association of Independent Museums’. n.d. https://www.aim-museums.co.uk/new-aim-hallmarks-publication-preparing-prosper/.
‘New National Data Reveals the Economic Impact of Museums Is More than Double Previous Estimates’. n.d. http://www.aam-us.org/about-us/media-room/new-national-data-reveals-the-economic-impact-of-museums-is-more-than-double-previous-estimates.
‘No App Required: Toward a Utilitarian Museum Mobile Experience’. n.d. https://studio.carnegiemuseums.org/introducing-muse-20a6f11c7c35.
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‘Outcomes | Cultural Heritage Counts For Europe’. n.d. http://blogs.encatc.org/culturalheritagecountsforeurope/outcomes/.
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‘Preserving Historical Buildings: The Most Sustainable Thing Is Not to Build New Stuff | Guardian Sustainable Business | The Guardian’. n.d. https://www.theguardian.com/sustainable-business/architecture-design-blog/2016/oct/13/preserving-historical-buildings-the-most-sustainable-thing-is-not-to-build-new-stuff.
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‘Roman Holiday: How Chester Became the Most Accessible City in Europe | Cities | The Guardian’. n.d. https://www.theguardian.com/cities/2017/sep/20/chester-europes-most-accessible-city.
Roppola, Tiina. 2012. Designing for the Museum Visitor Experience. 1st ed. Vol. 5. New York: Routledge Taylor & Francis Group. https://ebookcentral.proquest.com/lib/bham/detail.action?docID=1143830.
———. 2014. Designing for the Museum Visitor Experience. Vol. 5. New York, N.Y.: Routledge Taylor & Francis Group.
Samis, Peter S., and Mimi Michaelson. 2017a. Creating the Visitor-Centered Museum. First edition. New York, NY: Routledge. http://ebookcentral.proquest.com/lib/bham/detail.action?docID=4767439.
———. 2017b. Creating the Visitor-Centered Museum. First edition. New York: Routledge.
‘Selling off Paintings to Keep Admission Prices Low Ignores Museums’ Mission - San Francisco Chronicle’. n.d. https://www.sfchronicle.com/opinion/openforum/article/Selling-off-paintings-to-keep-admission-prices-12512949.php.
‘Star Wars/ Scelig Mhichl- Report to UNESCO on Film Production Activities Undertaken at the World Heritage Property in September 2015’. n.d. http://www.chg.gov.ie/app/uploads/2015/10/sceilg-mhichil-world-heritage-site-filming-report.pdf.
‘Studio 144: Why Has Southampton Hidden Its £30m Culture Palace behind a Nando’s? | Art and Design | The Guardian’. n.d. https://www.theguardian.com/artanddesign/2018/feb/22/studio-144-southampton-new-arts-venue?CMP=Share_iOSApp_Other.
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‘The Economic Impact of Museums in England’. 2015. http://www.artscouncil.org.uk/sites/default/files/download-file/Economic_Impact_of_Museums_in_England_report.pdf.
The Responsive Museum [Electronic Resource] : Working with Audiences in the Twenty-First Century. 2006. https://ebookcentral.proquest.com/lib/bham/detail.action?docID=429582.
‘Toolkits | Museum Creative’. n.d. http://creative-museum.net/toolkits/#strategy.
‘Top 10 Tips for HLF Funding from Tricolor Associates - Museums Heritage Advisor’. n.d. http://advisor.museumsandheritage.com/blogs/top-10-tips-hlf-funding-tricolor-associates/.
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‘Visitor Attraction Trends in England 2015’. 2016. Visit England. 2016. https://www.visitbritain.org/sites/default/files/vb-corporate/Documents-Library/documents/England-documents/annual_visitor_attractions_trends_in_england_2015.pdf.
