Bibliography for DL MBA - Marketing (07 28050)/DL MSc International Marketing (07 28077) BETA

Balis, J. (no date) ‘Brand marketing through the coronavirus crisis’, Harvard Business Review [Preprint]. Available at: https://hbr.org/2020/04/brand-marketing-through-the-coronavirus-crisis.

Bennett, R.C. and Cooper, R.G. (1979) ‘Beyond the marketing concept’, Business Horizons, 22(3), pp. 76–83. Available at: https://doi.org/10.1016/0007-6813(79)90088-0.

Brennan, R. and Croft, R. (2012) ‘The use of social media in B2B marketing and branding: An exploratory study’, Part of Journal of Customer Behaviour, 11(2), pp. 101–115. Available at: https://doi.org/10.1362/147539212X13420906144552.

Cachon, G.P. and Swinney, R. (2011) ‘The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior’, Management Science, 57(4), pp. 778–795. Available at: https://doi.org/10.1287/mnsc.1100.1303.

Choo, C.W. (2005) ‘The Art of Scanning the Environment’, Part of Bulletin of the American Society for Information Science and Technology, 25(3), pp. 21–24. Available at: https://doi.org/https://doi.org/10.1002/bult.117.

Day, G.S. (1994) ‘The capabilities of market-driven organizations.’, Journal of Marketing, 58(4), pp. 37–52. Available at: https://doi.org/10.1177/002224299405800404.

Evans, M. (1988) ‘MARKETING INTELLIGENCE: SCANNING THE MARKETING ENVIRONMENT’, Part of Marketing Intelligence & Planning, 6(3), pp. 21–29. Available at: https://doi.org/https://doi.org/10.1108/eb045773.

Evans, N.J.E., Joe Phua, Jay Lim &. Hyoyeun Jun et al. (2017) ‘Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent’, Journal of Interactive Advertising, 17(2), pp. 138–149. Available at: https://www.tandfonline.com/doi/full/10.1080/15252019.2017.1366885?needAccess=true.

Gary Warnaby, Dominic Medway (25AD) ‘What about the “place” in place marketing?’, 13, pp. 345–363. Available at: https://journals.sagepub.com/doi/10.1177/1470593113492992.

Gourville, J. and Soman, D. (2002) ‘Pricing and the Psychology of Consumption.’, Harvard Business Review, 80(9), pp. 90–96. Available at: https://birmingham-primo.hosted.exlibrisgroup.com/primo-explore/fulldisplay?docid=TN_buh_7269422&context=Ebsco&vid=44BIR_VU1&lang=en_US&search_scope=CSCOP_44BIR_DEEP&adaptor=44BIR_Ebsco_1&tab=local&query=any,contains,Pricing%20and%20the%20Psychology%20of%20Consumption,%20soman&offset=0.

Hameling, Colleen.M., Bleier, A. and Palmatier, R.. W. (no date) ‘Creating effective online customer experiences’, Journal of marketing, 83(2), pp. 98–119. Available at: https://journals.sagepub.com/doi/full/10.1177/0022242918809930.

Hinterhuber, A. and LIozu, S. (2012) ‘Is it Time to Rethink Your Pricing Strategy’. Available at: https://sloanreview.mit.edu/article/is-it-time-to-rethink-your-pricing-strategy/.

Jaworski, B., Kohli, A.K. and Sahay, A. (2000) ‘Market-Driven Versus Driving Markets’, Journal of the Academy of Marketing Science, 28, pp. 45–54. Available at: https://doi.org/10.1177/0092070300281005.

Kachouie, R., Mavondo, F. and Sands, S. (2018) ‘Dynamic marketing capabilities view on creating market change’, European Journal of Marketing, 52(5–6), pp. 1007–1036. Available at: https://research.monash.edu/en/publications/dynamic-marketing-capabilities-view-on-creating-market-change.

Kamleitner, B., Martin, B.A. and Thurridl, C. (2019) ‘A Cinderella Story: How past identity salience boosts demand for repurposed products’, Journal of Marketing, 83(6), pp. 76–92. Available at: https://journals.sagepub.com/doi/full/10.1177/0022242919872156.

Kotler, P. et al. (2023) Principles of marketing. Nineteenth edition. Upper Saddle River: Pearson. Available at: https://app.kortext.com/Shibboleth.sso/Login?entityID=https%3A%2F%2Fidp.bham.ac.uk%2Fshibboleth&target=https://app.kortext.com/borrow/2332088.

Kumar, N., Sheer, L. and Kotler, P. (2000) ‘“From market driven to market driving”, European Management Journal’, European Management Journal, 18(2), pp. 129–142. Available at: https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=6195&context=lkcsb_research.

Kumar, V. et al. (2011) ‘Is market orientation a source of sustainable competitive advantage or simply the cost of competing?’, Journal of Marketing, 75(1), pp. 16–30. Available at: https://journals.sagepub.com/doi/full/10.1509/jm.75.1.16.

Levitt, T. (2008) Marketing Myopia. Harvard Business Review Press. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=Birmingham&isbn=9781633690585.

LIm, L.G., Tuli, K.R. and Grewal, R. (2020) ‘Customer satisfaction and its impact on the future costs of selling’, Journal of Marketing, 84(4), pp. 23–44. Available at: https://journals.sagepub.com/doi/full/10.1177/0022242920923307.

Michaelidou, N., Siamagka, N.T. and Christodoulides, G. (2011) ‘Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands’, Part of Industrial Marketing Management, 40(7), pp. 1153–1159. Available at: https://doi.org/https://doi.org/10.1016/j.indmarman.2011.09.009.

Nakano, S. and Kondo, F.N. (2018) ‘Customer segmentation with purchase channels and media touchpoints using single source panel data’, Journal of Retailing and Consumer Services, 41, pp. 142–152. Available at: https://ideas.repec.org/a/eee/joreco/v41y2018icp142-152.html.

Narver, J.C. and Slater, S.F. (1990) ‘The effect of a market orientation on business profitability’, Journal of Marketing, 54(4), pp. 20–35. Available at: https://doi.org/https://doi.org/10.2307/1251757.

Palmer, A. (2014) Principles of services marketing. Seventh edition. Maidenhead, Berkshire: McGraw-Hill Education. Available at: https://ebookcentral.proquest.com/lib/bham/detail.action?docID=6212388.

Peter, J.P., Grunert, K.G. and Olson, J. (1999) Consumer behaviour and marketing strategy. [European ed.]. London: McGraw-Hill.

Poela, K. and Dewitte, S. (2019) ‘The role of emotions in advertising: A call to action’, Journal of Advertising, 48(1), pp. 81–90. Available at: https://www.tandfonline.com/doi/full/10.1080/00913367.2019.1579688.

Rao, A.R., Bergen, M.E. and Davis, S. (2000) ‘How to Fight a Price War’, Harvard Business Review [Preprint]. Available at: https://hbr.org/2000/03/how-to-fight-a-price-war.

Ruiz, D. et al. (2020) ‘Market-scanning and market-shaping: why are firms blindsided by market-shaping acts?’, Journal of Business & Industrial Marketing, 35(9), pp. 1389–1401. Available at: https://eprints.lancs.ac.uk/id/eprint/144289/.

Salvi, F. and Cantallops, A.S. (2014) ‘New consumer behavior: A review of research on eWOM and hotels’, Part of International Journal of Hospitality Management, 36, pp. 41–51. Available at: https://doi.org/https://doi.org/10.1016/j.ijhm.2013.08.007.

Schmuck, D., Matthes, J. and Naderer, B. (2018) ‘Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising’, Journal of Advertising, 47(2), pp. 127–145. Available at: https://www.tandfonline.com/doi/full/10.1080/00913367.2018.1452652.

Sheth, J.N. and Uslay, C. (2007) ‘Implications of the Revised Definition of Marketing: From Exchange to Value Creation’, Journal of Public Policy and Marketing, 26(2), pp. 302–307. Available at: https://doi.org/https://doi.org/10.1509/jppm.26.2.302.

Sinha, I. (2000) ‘Cost Transparency: The Net’s Real Threat to Prices and Brands’, Harvard Business Review, 78(2), pp. 43–50. Available at: https://hbr.org/2000/03/cost-transparency-the-nets-real-threat-to-prices-and-brands.

Vargo, S.L. and Lusch, R.F. (2008) ‘Why "service”?’, Journal of the Academy of Marketing Science, 36(1), pp. 25–38. Available at: https://doi.org/10.1007/s11747-007-0068-7.

Veloutsou, C. and Moutinho, L. (2009) ‘Brand relationships through brand reputation and brand tribalism. Journal of Business Research’, Journal of Business Research, 62(3), pp. 314–322. Available at: https://www.sciencedirect.com/science/article/pii/S0148296308001483.

Voorveld, H.A.M. et al. (2018) ‘Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type’, Journal of Advertising, 47(1), pp. 38–54. Available at: https://www.tandfonline.com/doi/full/10.1080/00913367.2017.1405754.

Weitz, B.A. and Jap, S.D. (1995) ‘Relationship Marketing and Distribution Channels’, Journal of the Academy of Marketing Science, 23(4), pp. 305–320. Available at: https://doi.org/10.1177/009207039502300411.