globe
  1. Unit 2 16 items
    1. Can You Say What Your Strategy Is? - Collis, David J. 2008

      Article Essential ** Direct links to the full-text are not permitted to this article. Follow the Findit@Bham link and click 'results list' to view the pdf **

    2. Market-Driven Versus Driving Markets - B. Jaworski, A. K. Kohli, A. Sahay 01/01/2000

      Article Essential

    3. The Art of Scanning the Environment - Chun Wei Choo 31/01/2005

      Article Background

    4. Marketing and sustainability - Peter Jones, Colin Clarke‐Hill, Daphne Comfort, David Hillier 28/03/2008

      Article Background

    5. Blue ocean strategy - Kim, W. Chan1 chan.kim@insead.eduMauborgne, Renée2,3 renee.mauborgne@insead.edu 2004

      Article Background ** Direct links to the full-text are not permitted to this article. Follow the Findit@Bham link and click 'results list' to view the pdf **

    6. From market driven to market driving - Nirmalya Kumar, Lisa Scheer, Philip Kotler 2000-4

      Article Background

    7. Rise and Fall - or Transformation? - William Ocasio, John Joseph 2008-6

      Article Background

    8. A contingency model of marketing information - Malcolm Wright, Nicholas Ashill 02/1998

      Article Background

  2. Unit 3 7 items
    1. Understanding business markets: interaction, relationships and networks - David Ford, IMP Group c1990

      Book Background

    2. Industrial buying and creative marketing - Patrick J. Robinson, Charles W. Faris, Yoram Wind, Marketing Science Institute 1967

      Book 

    3. A Model of Industrial Buyer Behavior. - Sheth, Jagdish N.1

      Article Background Regarding Business Decision Making

    4. A General Model for Understanding Organizational Buying Behavior - Frederick E. Webster, Yoram Wind 04/1972

      Article Background Regarding Business Decision Making

    5. Judging the quality of customer segments: segmentation effectiveness - Sally Dibb, Lyndon Simkin 04/2010

      Article Background Regarding Segmentation

    6. Bridging Industrial Segmentation Theory and Practice - Ann H⊘jbjerg Clarke 04/12/2009

      Article Background Regarding Segmentation

  3. Unit 4 6 items
    1. Breaking Free from Product Marketing - Shostack, G Lynn Apr 1, 1977

      Article Essential

    2. Why “service”? - Stephen L. Vargo, Robert F. Lusch 2008-3

      Article Recommended

    3. Principles of services marketing - Adrian Palmer 2014

      Book  Chapter 1

    4. Principles of services marketing - Adrian Palmer 2014

      Book  Chapter 2

  4. Unit 5 9 items
    1. Logistics platforms for improved strategic flexibility - Mats Abrahamsson, Niklas Aldin, Fredrik Stahre 2003-9-1

      Article Background Regarding Supply Chains

    2. Inventory Management of a Fast-Fashion Retail Network - Felipe Caro, Jérémie Gallien 04/2010

      Article Background Regarding Supply Chains

    3. Rapid-Fire Fulfilment - Ferdows, Kasra1 ferdowsk@georgetown.eduLewis, Michael A.2Machuca, Jose A.D.3 2004

      Article Background ** Direct links to the full-text are not permitted to this article. Follow the Findit@Bham link and click 'results list' to view the pdf **

    4. Future impacts of RFID on e‐supply chains in grocery retailing - Edmund Prater, Gregory V. Frazier, Pedro M. Reyes 04/2005

      Article Background

    5. Retail supply chain management: key priorities and practices - Wesley S. Randall, Brian J. Gibson, C. Clifford Defee, Brent D. Williams 11/2011

      Article Background

    6. Global marketing - Svend Hollensen 2017 (electronic resource)

      Book  *** Lego case study - page 213 ***

  5. Unit 6 13 items
    1. Business to business marketing management: a global perspective - Alan S. Zimmerman, Jim Blythe 2013

      Book  Chapter 12

    2. Business-to-business marketing management: a global perspective - Jim Blythe, Alan S. Zimmerman 2005

      Book  Chapter 14

    3. Business-to-business marketing management: a global perspective - Jim Blythe, Alan S. Zimmerman 2005

      Book  Chapter 15

    4. Get more out of your trade shows. - Bonoma, Thomas V.1 1983

      Article Background

    5. A Benefit Congruency Framework of Sales Promotion Effectiveness. - Chandon, Pierre1Wansink, Brian2Laurent, Gilles3 2000

      Article 

    6. Exploring visitor experiences at trade shows - Diego Rinallo, Stefania Borghini, Francesca Golfetto 13/04/2010

      Article 

  6. Unit 7 4 items
    1. Taming the Data Tiger. - SCHULTZ, DON E.1 dschultz@northwestern.edu 2013

      Article Essential

    2. Beyond Big Data - Varian, Hal R Jan 2014

      Article Essential

    3. Challenges and solutions for marketing in a digital era - Peter S.H. Leeflang, Peter C. Verhoef, Peter Dahlström, Tjark Freundt 02/2014

      Article Recommended